Tata Neu: Tata Digital unveils new super app ,Everything that the new ‘super’ app offers


The super app “seamlessly blends product commerce, service commerce and financial services into a consumer-first, future-ready, integrated experience”, Tata Digital, which houses Tata Neu, said in a statement.

Every time you make a purchase, Tata Neu will reward you with Neu Coins which are redeemable on the services being provided through the app, guaranteeing unlimited freedom to earn anywhere and maximise your savings.

With Tata Neu, consumers can make payments across multiple Tata brand apps, websites, and in-store using Neu Coins, cards, UPI, EMI, and more.

With a black default background and individual icons in the app, the design is striking and on a par with major apps. A user can read all about the latest trends in fashion, technology, travel, and food in the app's premium-looking digital magazine.

The app offers personal loans, short-term credit, and insurance, along with bill payments. A user can track and conveniently pay electricity, mobile, DTH, broadband bills, recharges, and more, all in one go.

According to the app, the value of Neu Coins will be equivalent to the rupee (1 Neu Coin = Re 1) and it can be used as currency when making a purchase.

Members earn 5% Neu Coins or more every time they shop, dine, or travel via Tata Neu. 1 Neu Coin equals ₹1, and consumers enjoy limitless freedom to earn Neu Coins on all categories and spend these Neu Coins across any category.

⭐What is Neu pass?

Neu pass is an upcoming exclusive membership service by Tata Neu, that confers upon its subscribers, several unique privileges with Tata brands. It entitles members to a minimum of 5% additional Neu Coins every time they shop on the app, in addition to other benefits that will be revealed soon.

According to Pratik Pal, CEO, Tata Digital, the journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across the group's digital assets.

Tata Neu is offering users watch Indian Premier League (IPL) matches live. For bagging a ticket, users will have to answer to questions asked in the Tata Neu Quiz, which is available on the app's Instagram handle.