Did you know about the Hidden Detail on the Baskin Robbins Logo?

Ice cream runs in this family. A year after Burt Baskin opened Burton’s Ice Cream Shop in Glendale, California, in 1945, his brother-in-law, Irv Robbins, opened his own ice cream shop in Pasadena. Unsurprisingly, it didn’t take very long for the two to merge their businesses.

Baskin and Robbins created Baskin Robbins in 1953. Their shop offered 31 flavors so that visitors could theoretically come back each day of the month for a new flavor. At the time, it was rare to offer as many flavors as they did, and they wanted to brag about it in their logo and on their storefronts. The number 31 proudly stood out from the name with “31” written above “Baskin Robbins Ice Cream.”

This remained the signature logo for Baskin Robbins until 1991, when the names “Baskin” and “Robbins” sandwiched the number 31. This is also when they first introduced the pink and blue color scheme.

The logo was then modernized in 2006, but it still included the number 31; it’s just a little more camouflaged. Now that you know that, can you see it? The pink parts of the B and R make up the number 31. Learn why so many logos use red (like Coca-Cola) in their branding and how colors influence us.

In 2022, the Baskin Robbins logo got its most current makeover since 2006. The new logo is a less playful version of the one prior. The designers have swapped out blue for brown and the font is a bit more modern. But the logo still reflects the important number 31.

Like the previous logo, the 31 makes up the pink part of the letters B and R. Can you see it? Although 31 flavors isn’t as breathtaking as it was all those years ago—Baskin Robbins has actually created over 1,000 flavors as of today—the 31 still remains an integral part of the company’s roots.

Color of the Baskin-Robbins Logo: The pink color signifies the pink spoon which is given to taste samples, while the blue color is representative of the quality and excellence of the product.

It wasn't until 1953 that the ice cream chain melded the separate identities of their stores into one and became Baskin-Robbins. Robbins and Baskin flipped a coin to see whose last name would go first on the sign – evidently, Baskin was the lucky winner.

Hidden Treasure is made with a Belgian chocolate ice cream base. It has a crunchy chocolate cookie swirl and caramel-flavored gold coins hidden throughout. Baskin-Robbins fans may recognize the flavor of the crunchy cookie swirl from the Oreo 'n Cold Brew ice cream that the dessert eatery previously rolled out.